A major reason why people go out to eat is not just because of good food – it is the atmosphere of that particular place. It is of utmost importance that in a place, the décor, menu, seating arrangement, tables, chairs, and the auditory experience should blend in together and give the true image of the brand that you represent.
However, on that last regard, managers and owners are notorious for becoming lax. They either let the employees choose the music or put their playlist on shuffle. Doing this is essentially missing out on making an experience wholesome for the customer.
The importance of good music
Several studies dictate that music can affect the customer experience in a wide spectrum of ways. It is said that if you want a customer to dine in for a longer amount of time and consequently get a big bill, play slow tempo music. This inculcates a feeling of relaxation and that time passing slowly. However, if you’re looking to have a fast table-turnover, then it is recommended to use fast-paced music since that speeds up our perception of time. In general, you can use different types of music to generate different responses by the people.
If your restaurant is more of the classic genre, it is advisable to invest in a good instrument and have live shows now and then as well.
Building the perfect playlist
Given that you’re fully in compliance with copyright laws and have all the gear set up to make this happen, here are a few pointers to consider when setting up the perfect playlist for your restaurant
1) Style and Genre
Several studies show that music can affect purchasing and senses. It is said that if you want to garner a big check, it is best to play classical music. Furthermore, soft and slow music also enhance the sensation and perception of taste and smell. This is likely to leave behind an impression.
Nonetheless, it is important to ensure that the music you play conforms to the type of brand image that you want to reflect. For example, it is advisable that if you own a coffee shop, local indie music will be the cherry on top!
2) Volume and Tempo
The volume of the music affects the customer experience in several ways. Too loud music makes the experience unpleasant and makes socializing a hassle. The tempo of the music is likely to affect our heart rate. This is the reason why you should always consider music that isn’t too loud and isn’t too fast-paced either so that the customers can have a positive experience.
3) Major vs. Minor Songs
Music with a major key is often cheery and well-natured. Minor keys, however, are characterized by a sad undertone and are melancholic. In a restaurant, it is always recommended to use major key songs since they inculcate a sense of happiness and calmness. No one wants to be sad when eating which is why minor songs are mostly a no!